AI products · 04 of 07

AI assessment system

Auto-generates question banks and evaluates open responses in real time, with gamification that increased post-exam engagement by 20%.

CompanyPlatzi RoleSenior Product Manager ProductExams · mobile + web
Impact

Engagement and retention gains

The new assessment system reduced abandonment and kept students learning after the exam.

+20%Classes viewed after completing an exam
−5%Exam abandonment rate
01 — Problem

Manual, slow and limited

The existing evaluation system depended entirely on manual work and only supported closed-ended questions.

ATime-intensive creationBuilding quality question banks took extensive manual effort and delayed course launches.
BLimited question typesMultiple choice only, no way to evaluate deeper understanding.
CPoor engagementStatic exams led to high abandonment and low motivation to finish.
02 — Solution

AI-powered creation and grading

A system that generates comprehensive question banks and evaluates both closed and open-ended answers, wrapped in a gamified experience.

1 Question bank generation When a course is created, the system analyzes lesson content and generates a question bank, tagged by lesson and type (multiple choice, open-ended, fill-in-the-blank) and ready to serve.
Generated question
2 Random question selection Each exam draws one question per lesson at random, keeping a minimum share of open-ended questions to assess deeper comprehension.
Exam in progress
3 Real-time open-ended grading AI compares each answer with the expected response and lesson context. It assesses conceptual understanding and accuracy.
Open answer graded instantly
4 Gamified experience Instant feedback with animations and answer streaks. Students who fail retry only the questions they missed within the allowed time, instead of retaking the whole exam.
Streaks and feedback animation
03 — Key learnings

What I learned building this

01 Gamification drives completion Streaks, animations and retries turned exams from intimidating barriers into engaging experiences. Small UX details had outsized impact.
02 AI enables deeper assessment Open-ended evaluation was impossible at scale before. AI grading unlocked richer assessment without manual review of every response.
03 Instant feedback matters Real-time grading and immediate certificate sharing created positive reinforcement loops.