Adriana Urrego

I ship AI products
and the growth
experiments that
make them stick.

Product Manager specializing in AI/ML integration and growth optimization. 7+ years shipping products that balance user needs with business impact.

See the work Email me

AI products

Platzi Learn lesson player with AI-narrated slides 01 — AI course generator Platzi Learn V1 Transforms company docs into structured courses with AI-narrated lessons and assessments. Read the case study
Placement Test results with recommended courses 02 Placement Test AI-powered adaptive test evaluating English skills with personalized learning recommendations. Search results ranked for the query “inglés” 03 Search Personalized search using vector databases to surface the most relevant learning content. Exams grading an open answer on mobile 04 Exams Auto-generates question banks and evaluates open responses with real-time gamified feedback. Explainer answering a student question inside a lesson 05 Explainer V1 and V2 AI assistant providing immediate answers to student questions within the learning interface.

Growth

06 — Activation 2× Weekly active students Onboarding experiments A series of experiments optimizing the onboarding experience to increase Weekly Active Students by 2X. Read the case study Onboarding mission, in progress Onboarding mission, completed 1A three-step mission: take a class, share your goal, study an hour a week. 2Mission complete — the learner’s goal stays pinned to their home screen. −20% 07 — Retention Voluntary churn Voluntary cancellation flow Reduced churn by 20% through strategic UX improvements balancing business needs with user trust. Read the case study Subscription settings screen Updated subscription management with pause option 1Subscription settings: plan, next payment and saved card in one place. 2Plan benefits stated up front, with a pause option next to cancel.

Learning by teaching

Giving back helps others learn from my failures and successes, and keeps me growing too.

Live class Mathematical foundations of artificial intelligence We break down step by step how language models process information, predict words, and learn with each iteration. YouTube Article How to start your first Artificial Intelligence project A practical guide to becoming AI Native and creating products with AI. Platzi Article Why DeepSeek R1 is better than GPT-o1 What DeepSeek R1 did to beat ChatGPT and how it was trained to become the most powerful open-source LLM on the market. Platzi Newsletter The Non-Traditional Path My personal blog where I frequently write about Product Management and lifestyle. Substack
Portrait of Adriana Urrego

Economist. Project manager. Product.

My path to product management wasn’t traditional. As an economist breaking into tech, I earned my stripes through dedication and continuous learning. 5 years as a Project Manager leading hardware-software integration before pivoting to product.

Over a decade in tech gives me the technical depth to work seamlessly with engineering. I specialize in 0-to-1 launches and scaling growth products: falling in love with problems, experimenting rapidly, shipping value incrementally.

Based in Vancouver. Off the clock: hiking, beach hopping, coffee shops, dance class.